Insights from our first anniversary event: The TouchCR story
Why digital is everyone’s business
Last evening, we celebrated our first anniversary with a holiday event with 80+ attendees, and an amazing keynote from CEO Al Corona, Suzanne Mehta, and Ritchie Hale at TouchCR sharing their business journey.
TouchCR’s origin, a consumer products company needing a better digital marketing solution, was faced with a common digital problem. The had a large amount of customer data, a need for better targeting of customers, and no evident marketing solution in their industry to meet the needs.
To solve, they built a better digital marketing platform on top of Salesforce, leveraging the existing SF components and solving for a better solution as Business 2 Consumer (B2C) company. Having solved their need as a business, they are now taking their digital offering to other B2C companies as a profitable opportunity. The traction they are seeing is amazing, and the audience last night was extremely engaged with the possibilities.
The TouchCR journey illustrates the digital reality every business faces. The abundance of data, finding how to better engage customers with insights that data brings, and driving growth quickly– is a strategic ambition for every company.
The digital insight: Finding the right digital solution for your company is driven first and foremost by your business priorities (and often pain). Growth, better market engagement, and leveraging your digital assets (information in most cases) to your advantage are areas we help companies identify and help achieve for their own digital journey. Take a note from TouchCR - leveraging (your data and existing platforms) and going fast forward helps drive market leadership, and ultimately growth! Thank you to TouchCR for their presentation last night, and partnership in our event!
Digital business is possible for any company - to learn how we help clients find their answer, get in touch for your 2017 digital strategy assessment!